![]() SE Ranking identified Allrecepies and Taste Of Home websites as its major competitors. I’ve taken Betty Crocker culinary website as an example. In the SEO/PPC Competitor Research tool, you can enter your website’s domain next to the two competitors of yours to see how your keyword clouds overlap. There are several SEO tools that can compare your website semantics with the ones of your competitors. The best part of it – you won’t have to go through the lists of all the keywords manually. So, by analyzing your competitors’ pool of keywords, you may enrich your own website. But your competitors’ websites will also rank for some keywords you’re currently missing on. The keywords you already target would partially coincide with the keywords your competitors rank for – that’s why they were identified as your rivals. And analyzing your competitors will help you do things right. There’s nothing you can do with your website’s age, but you can add new content to your website to increase the number of keywords you rank for as well as get the right kind of backlinks. If you find out that your competitors’ websites rank for more keywords, boast higher DA and have more backlinks, it will explain why they keep outranking you. If you’ve selected a reasonable number of competitors for comparison – and I advise you to keep it under 10 – you’ll be able to quickly benchmark your website against your rivals. Here, you will fill in all the metrics for every domain. So, the right approach would be to create a spreadsheet to further compare your website to its competitors. To find out the website’s domain age, you may use Domain Age Checker from SmallSEOTools.Īnyway, to gather all the data, you’ll have to use separate tools. You can also use Ahrefs batch analysis to get some data – it returns the traffic, keywords and backlinks stats, and also shows Ahrefs’ own DA metrics. In the Competitors tab of your project, you can check in batch your competitors’ MOZ DA, Alexa rank and backlinks metrics. You may almost all the data in SE Ranking: use SEO/PPC Competitors research tool to identify your competitors and find out what their traffic and keyword total is. The above-mentioned SEO tools will help you with this task as well. To get the full picture you’ll have to consider a lot of things: websites’ MOZ DA and Alexa rank, the total number of keywords the domain ranks for and its traffic volume, domain’s age and the number of backlinks it acquired. Measure your competitors’ strengthīefore we start to dig dipper, it’s worth to check on some general metrics that show how strong your competitors are. Domains that have more keywords in common with your website than others will top the list. They will identify which websites rank for the same keywords as yours. SEMRush, SE Ranking, and Ahrefs will come in handy here, just to name a few. Meanwhile, if you try to rank for dozens or even hundreds of keywords, googling every single one of them is not an option. If you only target a few keywords, like the ones describing your tool’s features, you may scan the SERP manually. As bloggers and also publishing giants produce the same sort of content, it turns them into product companies’ SEO rivals.Īnyway, you won’t find it hard to identify your SERP competitors. Many product companies run a blog, where they publish all sorts of informational content. Your SERP competitors may even be out of your business niche. At the same time, some businesses you’ve never heard of will dominate the search. ![]() In fact, the bakery down the street that keeps you awake at night may not even have a Google My Business account. You probably know who your business competitors are, but they do not necessarily compete with your website in search. But before we delve into analyzing the competition, you’ll have to figure out who your main rivals are. Our tips will help you find out what works well for others and adjust your SEO strategies accordingly. It’s never too late to start learning from your competitors, and in this post, we’ll walk you through the whole process. So, it’s always better to look around before you jump into the race. Otherwise, you may spend months trying hard to make it to the top only to find out your competitors are too hard nuts to crack. Once you decide to embark on an SEO journey, make sure you know your enemies.
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